Homemade Video Airs as New Don’t Mess with Texas TV Ad
August 12, 2009
AUSTIN, Texas—A new video advertisement, produced by the winner of the first-ever Car2Can™ Contest, will join the Don’t Mess with Texas lineup of iconic television spots.
Contest winner, Ryan Craig, of Austin, produced the video chosen as most creative in demonstrating ways to solve Texas’ litter problem—how to get trash from cars to trashcans instead of the side of roadways.
A judges’ panel and public vote chose the winning video, which depicted Craig cleaning out a car by taping garbage bags to one side and using a giant fan to blow the trash out from the other side. That video has been edited down to a 30-second commercial and will air during prime time on Austin TV stations.
“The video is funny and should inspire people to clean out their cars but not throw their trash onto Texas roads,” said Doris Howdeshell, Travel Information Division Director for the Texas Department of Transportation. “The idea behind the Car2Can contest was to get Texans to use their creativity to get people to stop throwing stuff out the window and put it into a trashcan instead.”
The winning video can be seen at www.dontmesswithtexas.org/car2can.
About Don’t Mess with Texas
Don’t Mess with Texas has been educating Texans about litter prevention since 1986. TxDOT’s litter prevention program includes Adopt-a-Highway and a grassroots partnership with Keep Texas Beautiful. Don’t Mess with Texas activities also include a spring “Trash-Off,” community outreach, a student litter prevention contest and a corporate partner program. For more information, visit www.DontMessWithTexas.org. TxDOT’s goals are to reduce congestion, enhance safety, expand economic opportunity, improve air quality and increase the value of transportation assets. For more information, visitwww.txdot.gov.