Talk about nitty gritty. We owe our campaign’s success to groundbreaking research on littering trends in Texas. It’s like having the forensic files on litter. Knowing the who, what and where of litter has enabled us to target our marketing efforts and reduce litter on Texas roadways by 33 percent.
Get out your antibacterial hand gel and prepare to be amazed.
2007 Attitudes & Behaviors Results (View PDF)
2005 Visible Litter Study Results (View PDF)
This follow-up to the 2001 study estimates the amounts and types
of litter on Texas roadways. Conducted by NuStats International
and EnviroMedia Social Marketing for the Texas Department of Transportation.
2005 Attitudes & Behaviors Results (View PDF)
This follow-up to the 2001 study reconfirms the 1998 shift in the
litterer profile from males age 18 to 34 to Generation Litterer
(Gen L), males and females under age 25. Conducted by NuStats International
and EnviroMedia Social Marketing for the Texas Department of Transportation.
2002 Hispanic Litter Survey—Fact Sheet (View HTML)
Highlights research results of the littering attitudes and behaviors
of Texas Hispanics. Conducted by NuStats International for the Texas
Department of Transportation.
2002 Hispanic Litter Survey—Executive Summary (View HTML)
Presents research results of the littering attitudes and behaviors
of Texas Hispanics. Conducted by NuStats International for the Texas
Department of Transportation.
2001 Visible Litter Study (View HTML)
Every year, thousands of tons of litter collect on Texas roadsides. Beginning in the fall of 2000, NuStats, in cooperation with Tuerff-Davis EnviroMedia and the Texas Department of Transportation (TxDOT), conducted a litter survey to better understand the amounts and types of litter deposited on Texas roadways. The survey involved collecting litter data from 125 research segments across the Lone Star State, each consisting of a 500- or 1,500-foot stretch of TxDOT-maintained roadway.
2001 Litter Attitudes and Behaviors Study-Fact Sheet (View HTML)
This report documents a statewide telephone survey conducted by Tuerff-Davis EnviroMedia Inc. and NuStats International of Austin for the Texas Department of Transportation. The survey assessed Texans' littering attitudes and behaviors, and documented how these attitudes and behaviors have changed since a similar 1988 study.
1998 Litter Attitudes and Behaviors Study-Fact Sheet (View HTML)
This report documents a statewide survey on littering behavior and littering attitudes, conducted by Tuerff-Davis EnviroMedia, Inc. and NuStats International of Austin for the Texas Department of Transportation. The survey, which was conducted in the summer of 1998, included 1,201 Texas residents . Sampled households were selected at random from a geographically balanced sample, stratified by area code, that consisted of listed and unlisted telephone numbers. Adults over age 16 and residing in a Texas household with telephone service were eligible. The study was conducted with a sample size at the 95% confidence level and a +/- 2% precision level.
1998 Litter Attitudes and Behaviors Study (View HTML)
This report documents the research study conducted by NuStats International for the Texas Department of Transportation on the topic of littering behavior in Texas.
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