There’s television and then there’s Texas TV. As you might expect, we have our own way of doing things in the Lone Star State, and advertising is no exception. In fact, we’re willing to try pretty much anything to get the word out, from having Matthew McConoughey wrangle in wayward litterers, to letting Willie put our message to music, to coming straight out and asking Texans if they’d throw trash on their own mother, because throwing it on the ground isn’t any different.

Whatever our approach, our ever-popular star and real-Texan-studded television ads have captured the Texan spirit and helped to decrease litter on Texas roads.