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Don’t mess with Texas


When you support the Don’t mess with Texas® litter prevention campaign, you’re doing more than just linking up with one of America’s favorite brands. You’re also sharing in 25-plus years of tradition while reaching thousands of Texans through advertising, consumer outreach, and media relations. Southwest Airlines, McDonald’s, Coca-Cola and Sweet Leaf Tea are just a few of the famous partners who have helped us keep Texas looking great while increasing their visibility across the state.

Businesses, organizations, groups, schools, and universities of all sizes are welcome to participate. Interested? Contact us to get your group involved.


The 12th annual Don’t mess with Texas Scholarship is sponsored by Forestar and presented by the Texas Department of Transportation in partnership with Keep Texas Beautiful. Each year, high school seniors complete for a chance to win a head start on their college tuitions.

Forestar is an Austin-based real estate and oil and gas company committed to responsibly integrating economic, social, and environmental resources to meet the needs of present and future generations. Don’t mess with Texas appreciates Forestar’s generous support of the scholarship and its commitment to environmental stewardship.

Keep Texas Beautiful

Keep Texas Beautiful (KTB) and the Texas Department of Transportation (TxDOT) have worked hand-in-hand for more than four decades to make Texas roadways attractive for motorists and encourage tourism. KTB is a key partner in educating young Texans about litter prevention through promotion of the annual Don’t mess with Texas Scholarship Contest, the Don’t mess with Texas Elementary School Art Contest, and the first Don’t mess with Texas Middle School Can Slogan Contest. Litter prevention programs supported by KTB also include TxDOT's Adopt-A-Highway and the Don’t mess with Texas Trash-Off. Since 1985, KTB has recognized outstanding communities through the Governor’s Community Achievement Awards program, with TxDOT providing the landscape awards.

Don’t mess with Texas is grateful for the ongoing support of KTB and its affiliate communities around the state.

Texas Association of Student Councils

The Texas Association of Student Councils (TASC) is a non-profit organization serving high school and middle level student councils in Texas. Its purposes are to develop leadership abilities in students, promote democracy as a way of life, and establish and uphold high standards for local councils. Since 2008, the TASC has been a critical part of communicating the Don’t mess with Texas message to students across the state.


With more than a thousand locations across Texas, McDonald’s is committed to putting litter in its place. Don’t mess with Texas thanks McDonald’s for placing litter prevention messaging on its packaging and in-kind donations of food and beverage coupons for Road Tour events.

Sweet Leaf Iced Teas

As the company says, “Granny loves to give.” Sweet Leaf Tea has provided cases and cases of complimentary tea to our grateful Road Tour visitors at events across the state. Don’t mess with Texas (and thousands of other Texans) thank Sweet Leaf Tea, one of the nation’s hottest up-and-coming beverage brands, for its delicious assistance in “keeping it in the can.”


Through partnership with McDonald’s, Don’t mess with Texas thanks Coca-Cola for its ongoing support of the litter prevention mission with in-kind donations and messaging support on beverage packaging.

Blue Bell Ice Cream

Ice cream from “the little creamery in Brenham” has been a hands-down Texas favorite since 1907. During these last 100-plus years, Bluebell has firmly established its place in Texas history, having been enjoyed by celebrities, presidents, and even astronauts aboard the International Space Station. Don’t mess with Texas applauds Bluebell for its ongoing support of the Litter Force children’s educational campaign and for providing much needed refreshment to volunteers during the Don’t mess with Texas Trash-Off.


As the leading source for yellow pages information, Yellowbook has graciously continued to donate cover ad space on its printed publications across Texas. Don’t mess with Texas thanks Yellowbook for its ongoing support.

Southwest Airlines

For almost 40 years, Southwest Airlines has been moving Texans, whether it’s across the state or around the country. Don’t mess with Texas recognizes Southwest Airlines for its commitment to keeping every corner of our state clean and for its generous ticket giveaways during summer Road Tours.

Vans Warped Tour

A premier destination for both the Don’t mess with Texas Road Tour and tens of thousands of screaming fans, the Vans Warped Tour continues to be one of the most anticipated music events of the summer. Special thanks to the Vans Warped Tour organizers for always throwing great events and for reminding young people across the state that littering in Texas is never okay.

It’s a Bag’s Life

It’s a Bag’s Life is a public education campaign that unites Texas retailers, the community, and other businesses around the common goal of promoting the three Rs-reduce, reuse, recycle- so that plastic bags don’t become litter or end up in landfills. It’s a Bag’s Life provides litterbags to the Don’t mess with Texas campaign and asks that all bags be first reused and then responsibly recycled.