The Campaign

For over thirty-five years, the Don’t mess with Texas® campaign (along with a lot of our very famous friends) has taught Texans the real cost of littering. Whether the message appears on a billboard, TV, or a screen, we’re proud of our advertising and the impact it has had on helping reduce litter in Texas.

VR Featured image - Don't mess with Texas

VR Experience

To help our important litter-prevention message come to life, the iconic Don’t mess with Texas brand introduced an immersive virtual reality experience at events across the state.

Campaign Ad Archive

Ad Archive

We don’t want to name drop, but over the years we’ve forged award-winning collaborations with Texas crooners, actors, and athletes.

Check out our past videos featuring Texas celebrities ranging from Stevie Ray Vaughn to Willie Nelson to Matthew McConaughey.

See some of our favorites from the last 35 years



Share in over 35 years of tradition while reaching thousands of Texans through advertising, consumer outreach, and media relations. Learn more about being a partner of Don’t mess with Texas.