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Don't mess with Texas

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Campaign Overview

For thirty years, the Don’t mess with Texas campaign (along with a lot of our very famous friends) has taught Texans the real cost of littering. Whether the message appears on a billboard, TV, or a screen, we’re proud of our advertising and the impact it has had on helping reduce litter in Texas.

Ad Archive

Ad Archive

We don’t want to name drop, but over the years we’ve forged award-winning collaborations with Texas crooners, actors, and athletes. Check out our past videos featuring Texas celebrities ranging from Stevie Ray Vaughn to Willie Nelson to Matthew McConaughey.

See some of our favorites from the last 30 years!

Celebrity Selfies

Celebrity Selfies

We created a fresh, new, celebrity-supported social happening by inviting Texas-based actors, musicians, athletes, and public figures to strut their state pride by wearing Don’t mess with Texas t-shirts and posting anti-litter selfies on their social networks. Check back often or follow us on Facebook, Twitter, and Instagram to see who has joined the campaign!

Cans Across Texas

Cans Across Texas

What’s red, white, and blue and can be found all over Texas? Our iconic Don’t mess with Texas trashcans! They’re almost as prevalent as bluebonnets and can be found in your favorite spots statewide. Explore the Don’t mess with Texas Can Map and pick your favorite barrel.