TEXAS IS A BEAUTIFUL STATE. LET’S KEEP IT THAT WAY.
Thirty-five years ago, legendary guitarist Stevie Ray Vaughan kicked off the Don’t mess with Texas campaign with an inspired rendition of The Eyes of Texas. Since then, Willie Nelson, George Strait, Matthew McConaughey, Kevin Fowler and many other proud Texans have built a legacy that is unequaled in this country. And they did it by doing what they do best for the state they love the most. We couldn’t be prouder to have their talent and support.
Our most recent contributors include Oscar winner and Minister of Culture/M.O.C. Matthew McConaughey and country music legend George Strait. They’ve lent their voices to new video public service announcements (PSA) that urge Texans to clean up their act, including proper disposal of used PPE.
Don’t see your favorite ad? Check out the archive for more.
George Strait (2020)
Matthew McConaughey (2020)