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Don't mess with Texas

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30 Years of Texas Spirit

Texas is a beautiful state. Let's keep it that way.

Celebrating 30 Years

Thirty years ago, legendary guitarist Stevie Ray Vaughan kicked off the Don’t mess with Texas campaign with an inspired rendition of The Eyes of Texas. Since then, Willie Nelson, George Strait, Matthew McConaughey, Kevin Fowler and many other proud Texans have built a legacy that is unequalled in this country. And they did it by doing what they do best for the state they love the most. We couldn’t be prouder to have their talent and support.

Our most recent contributors include Eli Young Band, Grupo Fantasma and Lukas Nelson who recreated his dad’s famous commercial from 1989.

Don’t see your favorite ad? Check out the archive for more.

Lukas Nelson (2016)

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Willie Nelson (1989)

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Eli Young Band (2016)

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Grupo Fantasma (2016)

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Stevie Ray Vaughn (1986)

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George Strait (2010)

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"I Wouldn't Do It" (2007)

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Sunny Sauceda (2014)

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Confederate Air Force (1991)

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Willie Nelson, "Beautiful Texas" (2015)

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Kevin Fowler (2014)

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Bob Schneider (2013)

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